June 12, 2025 3:20 a.m.

The Umpqua Community Action Network has announced the return of Pouring Generosity.

A UCAN release said the two- month campaign running in July and August is sponsored by Umpqua Bank. Now in its eighth year, it invites community members to support the Douglas County Emergency Food System by visiting participating wineries, local beer breweries and new this year – coffee brewers. The goal of the campaign is to raise $20,000 to help fight hunger across Douglas County.

UCAN Food Bank Manager Val Gordon said there are multiple businesses participating, each with their own unique way of generating donations for Pouring Generosity. Gordon said, “This year we have seen a record number of people accessing emergency food. With so many people in need, it is great to see so many local businesses stepping up to help”. Gordon said, “They are truly feeding hope in our community”.

As part of the Oregon Food Bank statewide network, the UCAN Food Bank has more buying power when it comes to food. For every $1 contributed, they can leverage 3 meals or 4-5 pounds of food.

For details about Pouring Generosity, go to: https://www.ucancap.org/pouring-generosity/