February 11, 2026 3:40 a.m.
In the KQEN Business Spotlight:
A Roseburg hotel has changed its name, with big plans for renovation over the next twelve to eighteen months.
Formerly the Holiday Inn Express, the hotel overlooking the South Umpqua River across West Harvard Avenue from Roseburg High School, is now known at The Lodge. Robert Jensen, Principal of the Kensington Investment Group in San Francisco, California told News Radio 93-9 FM and 1240 KQEN that he wants to incorporate “cool outdoorsy themes” and transform the 100-room property into something more unique and special, helping it to realize its full potential, with an emphasis on its view overlooking the river.
Kensington Investment Group, a family business with no outside investment partners, built the hotel in 1994. The company currently has four hotels, including two in Grants Pass and one in Medford, but has owned many others in the past in Oregon and California. Jensen describes the company as diversified and said they have or currently also own apartments, mixed use buildings, office properties, and shopping centers, in addition to the hotels. Jensen said Kensington’s footprint is the Pacific Northwest from Monterey, California to Seattle, Washington.
Jensen said the renovation of The Lodge is in the early stages of design and approvals with the estimated project cost still being defined. Jensen wants the new look to go with what brings people to the Umpqua Valley – fishing, hiking, cycling, wineries and more. He said his sister, Rebecca Maher is the company’s principal for design and construction and is excited about what the property will look like when the work is complete.
Jensen is also interested in the possibility of future partnerships with recreation and activities providers – like fishing guides, wineries and others, who could help craft trips to Roseburg that include a stay at The Lodge, where the day begins and ends with the view of the river. More amenities are planned for the hotel, especially to emphasize the river, but specifics have not yet been determined.
Jensen said after the project is complete, the now independent hotel hopes to “soft brand” with a national hotel chain.
Robert Jensen said the property has always been a special one for the family, and there are even paintings in the lobby that he and his sister drew as young children. Now Kensington Investment Group is ready to take The Lodge to a new level.
