March 16, 2023 3:50 a.m. 

In the KQEN Business Spotlight:

Roseburg Forest Products has announced that Lorraine Russ has joined the company’s Commercial Team as Director of Structural and Specialty Panels.

An RFP release said in this newly created role, Russ will lead the company’s commercial efforts for softwood and hardwood plywood.

Communications Director Rebecca Taylor said Russ comes to the company with a solid depth of leadership experience in strategic sales planning, product innovation and commercialization, and marketing after more than a decade in the building products industry.

Senior Vice President of Sales and Marketing Doug Asano said, “We are excited to add someone with Lorraine’s mix of sales, marketing, and product innovation acumen to our team”. Asano said, “As Roseburg continues to expand and diversify both geographically and in our product offerings, building a robust and dynamic Commercial Leadership Team will allow us to continue to adapt, innovate and grow”.

Russ joins Roseburg from Carlisle Construction Materials, where she served as General Manager of Diversified Products. She previously worked as Director of Sales for Versico Roofing Systems, and held a variety of positions at Louisiana-Pacific Corporation.

Roseburg’s Commercial Team includes sales, marketing, supply chain and logistics.