November 5, 2025 3:20 a.m. 

The Umpqua Valley Winegrowers Association has announced the renaming of its annual Thanksgiving open house event to Winesgiving Weekend in the Umpqua Valley.

Twenty wineries in the Umpqua Valley will participate in Winesgiving Weekend this year, from Friday, November 28th through Sunday, November 30th.

A UVWA release said along with the name change, the organization is shifting the focus of the weekend to locals. Each tasting room will be offering a variety of special events, including new wine releases, live music, and special Thanksgiving food pairings to accompany the wines.

UVWA Executive Director Ali Rodgers said, “We wanted something fun and playful that focuses on people coming together for the holiday and Winesgiving accomplishes that”. Rogers said, “Many wineries see Thanksgiving weekend as one of the most significant times of the year, with a major influx of locals visiting their tasting rooms”.  Rodgers said the organization is inviting locals out for the weekend and encouraging them to bring friends and family.

For more information about the Umpqua Valley Wine Growers Association, go to: https://www.umpquavalleywineries.org/