March 16, 2016 5:10 a.m.
In the KQEN Business Spotlight: Umpqua Dairy has been selected as a finalist by Quality Chekd Dairies for the following Excellence Awards: 2016 Production Excellence Award in both Cultured Products and Ice Cream categories and the 2016 Outstanding Marketing Achievement Award’s Best Single Product Campaign.
The 2016 Production Excellence Award in both the Cultured Products and Ice Cream categories recognizes the best single plant for production quality excellence in those two areas. The selection criteria include results from unannounced plant visits, an evaluation of the plant’s process and systems for assuring product quality and laboratory test scores.
As a finalist for the 2016 Outstanding Marketing Achievement Awards Best Single Product campaign, Umpqua Dairy will compete in “Best of Class” for its marketing campaign. Entries are judged by an independent panel that reviews each dairy’s goals, strategy, promotional materials, merchandising programs and their ability to enhance brand awareness and generate positive sales results.
Doug Feldkamp, President of Umpqua Dairy, says “it is an honor to be named as a finalist for 3 of the 6 excellence categories through Quality Chekd, as it symbolizes the hard work of everyone at Umpqua Dairy”.
Winners will be announced next month in Indiana.