February 9, 2016 10:00 a.m.
In the KQEN Business Spotlight: Coca-Cola Bottling Company of Roseburg has announced that it has signed a letter of intent with the Coca-Cola Company for expanded territory rights.
Bruce Hanna, President of Coca-Cola Bottling Company of Roseburg says the bottler will assume the Reedsport area, all of Coos, Curry, Josephine, Jackson, Lake and most of Klamath counties in Oregon along with a small portion of Siskiyou County in California.
Hanna says the company is excited to extend its focus “on customer service, employee enrichment and community building to the new territories”. The move is made possible due to a major shift in how Coca-Cola structures its product distribution. Right now, much of the distribution system is company owned. What is being called the 21st Century Beverage Partnership Model in the U.S. is changing that.
Coca-Cola Bottling Company of Roseburg was purchased by Hanna family, soon after the Roseburg Blast of 1959. LeRoy and Betty Hanna bought the franchise, one van and the remaining assets in the trade. They went on to rebuild the bottle line and operate the business until 1990 when the company was purchased by Bruce and Teresa Hanna.
Currently Coca-Cola Bottling Company of Roseburg employs 40 people including those that work at Automatic Vending Service in Roseburg, and in its Wilsonville, Oregon facility. Bruce Hanna told News Radio 1240 KQEN that that number of employees will rise to about 150 people once the transaction is complete. Some of those people will be working in places like North Bend and Medford, however Hanna stressed that the company headquarters will remain in Roseburg.
Once the deal goes through, Coca-Cola Bottling of Roseburg will deliver products to eight counties and a population of around 550,000.
A press release from the company says that expected transition dates are subject to the parties reaching definitive agreements. Financial terms were not disclosed.